International Game Technology (IGT) announced plans to provide the Oregon Lottery with cashless solutions in the form of its INTELLIGEN central system.
The technology will be enabled on over 11,500 video lottery terminals (VLTs) that are currently offering Oregon gambling products via the Lottery. Ryan Reddy, IGT’s Senior VP said:
“As the demand for cashless technology has grown tremendously over the last two years. IGT applauds the Oregon Lottery’s continued forward-thinking approach to evolve with industry innovations while maximizing contributions to good causes in the state.”
Cashless technology pays out winners faster
Currently, there are two options for redeeming winning lottery tickets with the Oregon Lottery. Winners redeem either by mail or in person, depending on the prize amount.
IGT’s account-based technology connects all VLTs in the state seamlessly while allowing players to create online accounts to speed up the process for redemption.
Reddy says the new technology will allow the Oregon Lottery to keep up with the evolution of both state guidelines and the growing customer demand for speed and efficiency. “The Oregon Lottery operates one of the most successful VLT programs in North America,” he said.
Cashless means no more worry over losing paper tickets
The days of paper tickets and manual prize redemption will soon be coming to an end, it would seem. Another benefit of the Lottery implementing IGT’s enhanced functionality is that the process will be more secure overall.
Players will be able to both pay for and redeem Lottery tickets electronically. Instead of having to deal with a physical paper ticket until they claim their prize money. Lottery Director, Barry Pack said:
“Through the deployment of IGT’s account-based solution. Oregon Lottery VLT players will gain the ability to save large winnings to player account for redemption, removing the need for paper tickets which can be lost or stolen.”
IGTPay is a compliant and secure payment gateway accessible on mobile devices. Players can set up and fund a user account to purchase Lottery products at VLTs.
Oregon Lottery expects to learn more about its customers
Customer Relationship Management (CRM) is vital for any business selling any product. According to Pack, the Oregon Lottery has had a long-time goal of learning more about its customers.
Demographics and other information would help the Lottery to market its products more efficiently. In turn, increasing revenue benefits programs that the state Lottery funds.
Implementing an account-based system for the Oregon Lottery is a “small step” towards this goal, according to Pack.
Oregon casinos also upping their technology game
The Oregon Lottery isn’t the only gambling entity in Beaver State working toward enhancing gaming technology.
Last month, Chinook Winds Casino Resort announced its launch of Quick Custom Intelligence software that would streamline the casino’s data collection practices and generate more revenue.
The new software will enhance operations, player development, and marketing for the Oregon casino.
Spirit Mountain Casino also took some big technology leaps last month by installing an Electronic Table Games Pit on the casino floor. The electronic table games are provided by the gaming company Interblock and include roulette, blackjack, and craps.