The Portland Timbers have joined the growing trend of professional sports teams and legal, online betting partnerships.
The Timbers announced this week that the team has partnered with Luckii.com on a series of initiatives, including on-field promotions and broadcast integration.
Included in the multi-year arrangement will be an increased Timbers presence on the Luckii website.
‘Groundbreaking’ partnership to boost both sides’ exposure
The announcement, joined by Major League Soccer, outlined each element of the agreement between the Timbers and Luckii.com:
- In-game and on-field sponsorships
- Online promotions
- Charitable initiatives
- IP rights and website work
- Luckii Timbers-themed game
Providence Park, home field of the Timbers, will include Luckii promotions both on the field and inside the stadium.
Also included will be Luckii’s presence on home and away games broadcast by FOX12 Oregon and ROOT Sports.
Luckii users, meanwhile, can “participate in a number of integrated promotions on Luckii.com,” according to the announcement.
That will include Timbers-themed prizes and “branded events.”
“We are thrilled to welcome Luckii as our official online gaming partner,” said Timbers President of Business Mike Golub.
“Since their launch in Oregon, we’ve discussed creative ways to introduce Luckii to our fans and are excited about this new multi-year partnership.”
Initiating the partnership was Matt Watson and his Portland company, Watson Creative. Watson is best known as Nike’s former creative leader.
“We are excited about this groundbreaking partnership with the Timbers,” said Luckii President Bill Yucatonis.
“The Timbers are an iconic brand in Oregon and a franchise with deep roots in the community, along with a dedicated and passionate fan base we are excited to connect with.”
Yucatonis said the experience has shown Luckii the “value” of engaging with MLS and its fan bases.
Excitement surrounding the partnership is evident on Luckii’s website, where users are immediately encountered with a “Go Timbers!” message that also directs people to Providence Park and related promotions.
Luckii, an online gaming platform with a pari-mutuel, historic horse racing setup, has also placed the Timbers logo at the bottom of its site.
What are Timbers’ betting odds on Scoreboard?
The Oregon Lottery’s Scoreboard app offers myriad betting opportunities on the Portland Timbers.
The Timbers’ next game is Sunday, against one of the league’s best teams, the Seattle Sounders.
The Sounders are favored to win the match, at +140; the Timbers sit at +190. Bettors can wager on a draw at +245.
In the futures category, Scoreboard has the Timbers tied with the third-best odds to win the MLS Western Conference:
- Sounders: +200
- LAFC: +200
- Sporting KC: +1100
- Timbers: +1,100
- FC Dallas: +1,200
- LA Galaxy: +1,200
The Timbers, meanwhile, are +2,500 to win the MLS Cup. The Sounders and LAFC are tied with the league’s best odds, at +600.
Timbers bettors can also bet on a slew of head-to-head finishing-position wagers.
For example, the Timbers are positioned at -135 to finisher higher than FC Dallas (+100) and +350 to finisher higher than the Sounders (-625).